Excellent Customer Experience Happens Even at Hospitals

by John on July 23, 2010

1. Invest in maintaining good staffing levels.

A reality in health care is the need to cut costs, and sometimes this means deep cuts in staffing. However, investing in appropriate staffing levels insures the customer will enjoy a comfortable level of experience, and those delivering care will feel that they have enough time to spend with each patient.

2. Make prices on elective procedures easy to find.

Elective procedures are a good source of revenue for hospitals. Many times, the patient has to pay for these procedures out of their own pocket. This means that the patients will become picky customers and try to shop around for the best price. Many patients have given feedback that they have trouble getting a bottom-line price for a procedure from the hospital. This makes it more unlikely for a patient to have their procedure done at a facility that doesn’t have pricing readily available.

3. Have alternatives to emergency room visits.

Emergency room visits are more expensive than an office visit, and are not the preferred method for doctors and nurses to see their patients. And the experience is not convenient when the customer has to sit for hours in the emergency room waiting area. Hospitals can offer outpatient clinics in communities to give the customers an alternative to the necessity of the emergency room visit.

4. Avoid administrative red tape.

A hospital should look at the process a customer has to go through to access the health care throughout its enterprise. How easy is it for the customer to get access. Is your admitting experience quick and easy? Are doctors and nurses easy to find? By eliminating little things that cause frustration to the staff and the patient should be streamlined so that the focus is back on the patient and his experience at the facility.

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